a bit about us

who we are

mykstyle (my-kay-style) is a London-based K-beauty store helping you discover your K-beauty style — simplified, curated, and delivered fast from the UK.

We bring you the best Korean skincare and makeup with a focus on clarity, education, and thoughtful curation — so you never feel overwhelmed by endless trends or complicated routines.

 

why we’re here

K-beauty is exciting, innovative, and constantly evolving — but it can also feel confusing. From toners, essences, serums and ampoules to new makeup trends that appear with every K-pop era, it’s easy to get lost.

At mykstyle, our mission is simple:
to help you understand what actually works for your skin.

Everyone’s skin type, concerns, and style are different. So instead of pushing hype, we break things down clearly — what a product does, who it’s best for, and why it’s trending in Korea — in a way that’s digestible, trustworthy, and beginner-friendly.

We stay on top of real Korean trends, ingredients and innovations so you can shop confidently, without the stress.

 

your K-beauty style, simplified.

Think of us as your skincare-obsessed friend who loves explaining things clearly: no jargon, no gatekeeping, no 10-step pressure. Just honest guidance, trending picks, and formulas that actually make sense for your skin.

Follow us on socials for:

  • digestible skincare education
  • trending products from Korea (explained simply)
  • expert-friendly product breakdowns
  • Queenie’s personal favourites and routines
  • real, approachable K-beauty recommendations

 

our founder

mykstyle was founded and is run by Queenie, a long-time K-beauty enthusiast with combination skin and occasional eczema flare-ups. She knows firsthand how confusing K-beauty can feel — and how transformative the right products can be.

You’ll often see Queenie on our socials sharing routines, ingredient breakdowns, and her honest thoughts on new K-beauty launches.

some of her personal HG (holy grail) products: